Video and Motion · Narqix Academy

For Narqix video editors and motion designers working on ads, short-form, long-form, explainers and brand films. Use this page as your working checklist to deliver video to the Narqix standard.

Track: Specialist · Role: Video Editor, Motion Designer · Time to complete: 10 min

Definition of done

The video does the one job written in the brief (stop the scroll, explain the offer, drive a booking)
Every agreed length, aspect ratio and version is exported
Captions are accurate, timed and burned in or delivered as a file, as agreed
Audio is clean and leveled; music, voice and sound effects are licensed for the client's use
The project file, source footage and assets are organized and saved in client-owned storage
The client approved the final in writing

Quality checklist

Story and structure

Script or edit outline approved before the full edit starts
Strong hook in the first 2 to 3 seconds for social, first 10 seconds for long-form
One message per video; the call to action is clear and appears on screen
Pacing fits the platform: tight for short-form, room to breathe for brand films
Makes sense with the sound off (most social viewers start muted)

Picture

Correct aspect ratio and resolution for each placement
Text and key visuals kept inside the safe zones, clear of platform buttons and captions
Consistent color across shots; skin tones natural
No jump cuts or flash frames unless intended
Brand fonts, colors and logo used as the brand guide defines
Motion feels deliberate: consistent easing and timing, no default bounces unless the brand calls for them

Sound

Dialogue clear, with background noise reduced
Loudness consistent across the video, around minus 14 LUFS integrated for online platforms unless the client specifies otherwise
No clipping or sudden volume jumps between clips
Music ducks under speech
Pronunciation checked for names, brands, places and acronyms

Text and captions

Captions checked word by word against the audio
Names, numbers, prices, phone numbers and URLs correct
Required disclaimers on screen long enough to read

Pre-launch checklist (before final delivery)

Watched the full export once on a phone and once on a large screen, with sound on and off
Every version and size exported with the naming pattern YYYY-MM-DD_Client_Video_Ratio_Length_v01
Thumbnail or cover frame chosen and exported where needed
License records saved for music, stock footage, fonts and sound effects
Release forms on file for every recognizable person filmed for the client
Written consent on file for any voice or likeness generated with AI
Project file packaged with all media linked, so another editor can open it
Final files uploaded to the client's storage, link shared in the delivery message

Coach's note: for ads, deliver the hook as a separate set of variations. Three different first 3 seconds on the same body often beat three completely different videos, and they let the ads manager learn what stops the scroll. Agree this with the client at scoping so it is planned work, not a free extra.

Reporting KPIs

KPI	Notes
Turnaround time per deliverable	Against the agreed schedule
Revision rounds	Within the agreed rounds
Errors found after approval	Zero
Output volume	For retainers: videos delivered against the monthly plan
Hook rate	Share of viewers who watch past the first 3 seconds (from the ads or social manager)
Average watch time and completion rate	By video, compared with previous videos
Ad performance by creative	Click-through rate and cost per lead, shared by the ads manager

Access and security rules

Raw footage, project files and exports live in the client's storage. Keep a working copy on your work device only during the project; delete it at close.
Music, stock footage and sound effects are licensed under the client's account or license, never your personal subscription, unless the license explicitly covers client work.
Voice and likeness: never clone or imitate a real person's voice or face without that person's written consent. Never make AI-generated people appear to be real customers or staff.
Unreleased campaigns and products are confidential. No sharing in portfolios or social posts without written permission through Narqix.

Common mistakes

Open the list

Starting the edit before the script or outline is approved.
A slow logo intro that wastes the first 3 seconds of a social video.
Text placed where the platform's buttons or captions will cover it.
Captions with spelling mistakes or wrong names.
Music that is "royalty free" but not licensed for commercial or ad use.
Delivering one aspect ratio when the campaign needs three.
Losing media links, so the project cannot be reopened later.

Red flags to escalate

Red flag	Level	What to do
Client asks you to use copyrighted music, film clips or another brand's content without a license	P2	Decline, offer licensed options, inform Delivery Lead
Footage shows a recognizable person with no release	P2	Flag before delivery
Request to clone a real person's voice or face without consent	P2	Decline, inform Delivery Lead
A video with a wrong price, claim or contact detail is already live	P1	Alert client and Delivery Lead immediately
Video claims that cannot be proven (guaranteed results, fake testimonials)	P2	Decline, inform Delivery Lead
Footage or files lost or corrupted	P2	Stop, check backups, inform Delivery Lead

Never do this: never present actors, AI-generated people or staged scenes as real customers giving real testimonials. It misleads viewers and can break advertising law.