Weekly Client Report
For every Narqix team member who reports weekly to a lead or client. After reading this page you will be able to write a weekly report in under 30 minutes that shows the pattern of the week, the numbers against target, the risks and the decisions the client must make.
Track: All tracks · Role: Everyone · Time to complete: 15 min
When and where
- When: the last working day of the client's week (usually Friday), before the end of the client's day, in the client's time zone. Your Playbook may set another day.
- Where: the channel the client prefers, with detailed numbers in a linked sheet.
- Length: one screen. Two minutes to read.
- Built from: your SOD and EOD reports for the week. If they are accurate, the weekly report almost writes itself.
Which version to use
| Version | Who uses it | Source page |
|---|---|---|
| Six-block client report | Anyone who reports directly to a client: back office, support, funding desk, preservation desk, specialists, and calling teams when the client asks for a full report | Weekly Client Report (Back Office and Admin track) |
| Short campaign report | Calling and texting teams reporting to their Campaign Lead, who builds the client report from it | Reporting Standard (Narqix Standards) |
| TC weekly pipeline report | Transaction Coordinators | TC Weekly Pipeline Report page in this section |
The six-block client report
Weekly report, (CLIENT NAME), week ending (DATE)
Headline: (THE ONE THING TO KNOW THIS WEEK, IN ONE SENTENCE)
Numbers (this week / last week / target):
- (MEASURE): (THIS WEEK) / (LAST WEEK) / (TARGET)
- (MEASURE): (THIS WEEK) / (LAST WEEK) / (TARGET)
- (MEASURE): (THIS WEEK) / (LAST WEEK) / (TARGET)
Wins:
- (OUTCOME THAT IMPROVED OR GOT FINISHED, WITH A NUMBER)
- (OUTCOME)
Issues and risks:
- (WHAT WENT WRONG OR MIGHT). Done: (WHAT YOU DID). Next: (WHAT HAPPENS NEXT, BY WHEN)
Decisions needed:
1. (DECISION). My suggestion: (RECOMMENDATION AND ONE-LINE REASON)
2. (DECISION). My suggestion: (RECOMMENDATION AND ONE-LINE REASON)
Next week:
1. (PRIORITY), by (DAY)
2. (PRIORITY), by (DAY)
3. (PRIORITY), by (DAY)
The short campaign report
Weekly report, week of (DATE)
Volume: (KEY COUNTS FOR THE WEEK)
KPIs vs target:
- (KPI): (ACTUAL) vs (TARGET)
- (KPI): (ACTUAL) vs (TARGET)
Wins: (ONE OR TWO SPECIFIC RESULTS)
Issues: (WHAT WENT WRONG, WHAT YOU DID ABOUT IT)
Ideas: (ONE IMPROVEMENT YOU SUGGEST)
Next week's focus: (TOP 3)
Suggested measures by track
Pick the measures your client agreed at launch. These are the usual ones.
| Track | Usual weekly measures |
|---|---|
| Real Estate (calling) | Dials, live contacts, conversations, HOT and APPT leads, appointments shown, DNC coded same shift |
| Real Estate (acquisitions and dispositions) | Offers made, contracts signed, buyers contacted per deal, walkthroughs, assignments locked |
| Transaction Coordination | Use the TC Weekly Pipeline Report |
| Solar | Dials, conversations, SET, CONF, show rate, NS and CXL counts |
| HVAC and Home Services | Calls handled, booking rate, unbooked reason codes, memberships offered, reviews requested |
| Property Preservation | Orders received and accepted, updates submitted on time, rejections, past due, bids approved, invoices submitted |
| Strategic Funding | Qualified leads, applications sent, docs-pending conversion, files submitted, stips cleared |
| Back Office | Tasks completed, inbox processed, invoices entered, accuracy on QA sample, turnaround time |
| Customer Support | Tickets solved, first reply time, resolution time, QA score, customer satisfaction |
Example: six-block report (HVAC call booking)
Weekly report, (CLIENT NAME), week ending Oct 23, 2026
Headline: Booking rate rose to 81% after the new two-slot offer, up from 74%.
Numbers (this week / last week / target):
- Calls handled: 512 / 488 / all
- Booking rate: 81% / 74% / 78%
- UB-Fee (declined over diagnostic fee): 19 / 31 / falling
- Memberships offered on eligible calls: 92% / 85% / 90%
Wins:
- 14 cancellation-list customers moved into earlier slots; 11 kept the new time
- After-hours callbacks all returned within 15 minutes of shift start
Issues and risks:
- 6 calls this week asked about a brand we do not service. Done: coded UB-Service with brand names. Next: list sent to you Friday for a decision on referrals.
Decisions needed:
1. Add a referral partner for the unserviced brand? My suggestion: yes, it keeps the caller's goodwill.
2. Waive the diagnostic fee for members on weekends? My suggestion: test for 2 weeks and compare UB-Fee.
Next week:
1. Membership offer refresher with the team, by Tuesday
2. Weekend cancellation-list push, by Saturday
3. Reason code audit of 50 unbooked calls, by Thursday
Example: short campaign report (real estate cold calling)
Weekly report, week of Oct 19, 2026
Volume: 3,180 dials, 371 live contacts, 109 conversations
KPIs vs target:
- HOT leads handed off: 11 vs 10
- Appointments set: 5 vs 5
- DNC requests coded same shift: 100% vs 100%
Wins: 3 HOT leads from the vacant property list, all with timelines under 60 days
Issues: Disconnect rate on the absentee list was 27%; flagged to the list team Tuesday, new scrub due Monday
Ideas: Move vacant list calls to the first two hours of the shift; contact rate was higher there all week
Next week's focus: Vacant list callbacks, 6 appointments, rescrubbed absentee list
Writing rules
- Numbers over adjectives. Not "lots of calls", but "512 calls".
- Always compare. Last week and target next to every number.
- Bad news early and plainly. Every issue shows what you did and what is next.
- Every decision has your recommendation, so the client can reply "yes to both".
- No surprises. A serious problem goes up the Escalation Ladder the day it happens. The weekly report is never the first time the client hears of it.
- Honest numbers only. If a number was not measured, write "not measured this week" and why.
Coach's note: Keep a "report notes" file open all week. Every time something good, bad or decision-worthy happens, add one line with the date. On Friday you copy, trim and send, and you never lose Monday's win.
Never do this: Never invent, guess or "improve" a number. One made-up number makes every other number in the report worthless. Never include customer personal data; use IDs, initials or counts.
Before you send
- Headline is one sentence and the most important fact of the week
- Every number checked against its source
- Last week and target shown next to each number
- Every issue has an action and a next step
- Every decision has a recommendation
- Client's spelling and date style
- Fits on one screen
Check yourself
- Name the six blocks of the client report.
- Who uses the short campaign report, and who turns it into the client's report?
- A serious data mistake happened on Tuesday. Is Friday's report the place to tell the client?
- A number was not tracked this week. What do you write?
Answers
- Headline, Numbers, Wins, Issues and risks, Decisions needed, Next week.
- Calling and texting teams use it; the Campaign Lead builds the client report from it.
- No. It goes up the Escalation Ladder the same day. The weekly report only records it.
- "Not measured this week" and the reason.
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